Smash My Trash is a mobile waste compaction service with franchise locations across the United States. I was hired in 2021 to design a new, responsive brand online experience (mobile and website) that could be built internally on WordPress. Website wireframes included mobile versions, and provided a best-in-class experience with clear, emotionally compelling content and a brand-distinctive design that reflected the company’s mission and core values. I also designed wireframes for their franchise sites to improve responsiveness, navigation, and integrate new content.