PIQI Framework

For Clinical Architecture, I directed the brand identity and initial digital launch for the Patient Information Quality Improvement (PIQI) Framework, an emerging open-source initiative designed to evaluate the quality of electronic patient data. The project began with a strategic logo design, refining a foundational concept that integrated a magnifying glass motif over a human silhouette to visually communicate the framework’s core mission of closely examining patient information.

To establish the initiative’s digital footprint, I designed and developed a responsive, single-page experience featuring smooth anchor-link navigation to guide users through complex information and resources. Built with future growth in mind, the site architecture was specifically structured to seamlessly scale and support additional internal pages as the framework expanded. The final deliverable included targeted SEO optimization and QA testing.